Surf Life Saving exists to save lives, create great Australians, and build better communities. Australia has over 11,500 beaches dispersed along 36,000km of coastline with Australian beaches receiving an estimated 100 million visits annually. Surf Life Saving Lotteries raises much-needed funds for Surf Life Saving in Australia, through the sale of lottery tickets.
The Challenge
Our response to this Car Lottery for Surf Life Saving Foundation was to highlight the legendary performance of the car and recreate a modern take on the 1968 Steve McQueen movie, ‘BULLITT’. With an iconic heritage that few other cars can match, the Mustang BULLITT packs all the fire and fury of the original and much more!