We had the privilege of collaborating with Yard Skincare, a distinguished luxury botanical beauty company. Yard Skincare is dedicated to hand-crafting a range of organic and wild-harvested skin and body care products, specifically designed for women seeking a seamless integration into their daily care routine. The brand is committed to 100% natural, safe, non-toxic, and highly effective formulations, sourcing ingredients from ethical, sustainable vendors and small local farms with Australian Certified Organic (ACO) approval.
The Challenge
Aldershots Design took pride in delivering a comprehensive design solution for Yard Skincare that not only aligned with their values but also elevated their brand presence. They approached our Gold Coast-based freelance design studio with a clear brief:
Increased Brand Recognition: The hand-drawn logo and minimalist design approach contributed to heightened brand recognition, setting Yard Skincare apart in the competitive skincare market.
Enhanced Customer Engagement: The cohesive visual identity across packaging, signage, and social media facilitated increased customer engagement, fostering a loyal community around the brand.
Elevated Online Presence: The website makeover, coupled with an effective social media kit, significantly elevated Yard Skincare's online presence, attracting a wider audience and driving online sales.
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